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BA offering mystery bonus when you purchase or gift Avios – what did you get?

15/07/2013; Image shows a British Airways Airbus flying over the cliffs at Dover. Image was taken by Wing Commander Neil Frazer from the backseat of Red 10, one of the Red Arrows jets flown by Squadron Leader Mike Ling.

British Airways have launched a sale offering a surprise bonus on purchased or gifted Avios between the 8th March and 23rd March 2017.

You are allowed to purchase a maximum of 100,000 Avios per account each year, although that doesn’t include any bonus amounts.

You are also allowed to gift Avios up to a maximum of 100,000 Avios per member. Again this limit does not include any promotional bonuses.

I logged in to my BA Executive Club and was offered a 20% bonus on any purchased or gifted Avios during this promotion.

If I was to purchase my maximum allowance of 100,000 this is what the maths would look like.

I would be buying 120,000 Avios at 1.34 pence each.

That price is well beyond the threshold that I would consider buying Avios. Especially when there are so many opportunities for earning Avios at much lower rates, I cannot see the value in speculatively buying Avios at this price.

This is very subjective though. If you have a redemption in mind and you are just short of the Avios required, purchasing Avios from BA may be the quickest way of topping up your account. In that scenario a 15/20/30% bonus would be the icing on the cake.



Personally, I am satisfied with my current Avios balance and certainly wouldn’t be rushing to buy Avios at these ‘sale’ prices. If BA were to run a repeat of their 50% bonus on purchasing Avios of last December, I would perhaps reconsider.

On the other hand, if you are looking to top up your account by a small amount for a planned holiday, you may find this promotion more appealing particularly if your targeted bonus is better than my 20%.

Login at and click on ‘Purchase Avios’ to discover your surprise bonus





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