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Virgin mimics BA’s 50% off reward flights sale – but it’s not nearly as good

Virgin Atlantic 747

Virgin Atlantic has followed BA’s lead and launched a sale of their own offering up to 50% discount off Economy flights using Virgin miles.


Discounted flights…sometimes

Let’s get the bad news out of the way first.

Unlike the BA promotion that launched last week, not all of Virgin’s destinations are included in this sale. The discount isn’t always 50% off either and it’s only available on certain dates!

Confused?

Here’s what IS available:

Prices are for a return trip

30% discount

50% discount 


Discounts ONLY available from July to September

Much like BA, Iberia and others, Virgin use off-peak/peak charts for reward flights.

This sale is only available between 1st July and 6th September 2018, which Virgin deems a peak period – limiting its usefulness considerably.

You can see a full list of Virgin’s off-peak and peak pricing on this page


Do I book with BA or Virgin?

Unless…

a) You have a strong preference for Virgin over BA,
b) There are only Virgin reward seats on your preferred travel dates
c) You need to travel between July and September

…it’s difficult to justify booking the Virgin sale rather than the BA version. 

With Virgin essentially only offering a 30% discount and only making that discount available on peak dates, booking through BA will almost certainly require fewer miles.

Take (economy) flights to Las Vegas as an example:

Regular pricing

Virgin – 50,000 Virgin miles
BA – 50,000 Avios

Sale pricing

Virgin – 35,000 Virgin miles
BA – 25,000 Avios 


How to book

The official sale page on the Virgin website can be found here.

Full terms and conditions are available at the bottom of this page.


Verdict

I’m quite underwhelmed by this sale.

All the indications suggest this sale is a reaction to the BA 50% off promotion that launched at the end of May. Yet, by restricting sale pricing to just six destinations and making it available for just a three-month travel window, I think Virgin have shot themselves in the foot here.

That said, if you do need to book flights to one of these destinations over the summer for example, and there isn’t any BA reward availability, this sale may well be useful to you.

The sale homepage is here


Header image credit: Steve Cordory / Shutterstock.com

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